Marketing & Branding
A lot should be done before designing and handing your logo to you. At BusinessBOX we take enough time to hear you talk passionately about your business , your mission , your aspirations and your competences so that we are able to help you explore and build a well defined identity for your business that sets it apart from it’s rivals.
This unique identity inspires the art work that produces the Logo that can best communicate your desired message to your client base. The job doesn’t end here, we take it a step further to help you ensure that business aspects reflect the unique identity of your business with clarity and consistency.
Targeting a segment is easier now with the help of new digital tools that enhances your reach to your desired segment.
The main objective of this step is to officially initialize the engagement, and validate the objectives, scope, detailed activities and roles and responsibilities of each party.
BusinessBOX along with your team will organize and conduct a kick-off meeting in order to identify and confirm the following elements:
- The logo concept
- Focal points of contact.
- The party to sign off on deliverables.
- Process of coordination and logistics for meeting with concerned persons and data collection etc.
- Process of submission, review and sign off on deliverables.
Design and innovation
The objective of this step is to review the logo concept and come up with proposals.
BusinessBOX shall hold one on one meeting with the project owners from your company to understand the logo concept.
It is vital to develop a thorough understanding of the concept as well as undertaking a comprehensive analysis of the different aspects of the design for which the logo is to be prepared.
In this step, we will compile, sort, analyze the design in order to present a unique company theme.
In this step, and based on the theme of the approved brand, we develop a marketing strategy to be communicated with the target market of the entity.
After creating a brand and developing a marketing strategy, it is essential to use the proper media to communicate the objectives of the entity with the right target market.
Methods of Strategic Branding
Branding By Thinking
In this method, brand strategy is approached in a rigorous, centralized and formal business planning process. Typically this approach is used by companies with large and diverse product portfolios that are defined as a “house of brands”.
Branding By Imagery
This method is usually driven by advertising agencies in a leading brand development role and linked to creative execution of various ad campaigns. Marketers and their agencies closely link the brand to imagery driven by the latest trends and fads in the culture, and expressed through art directors, photographers and commercial directors.
Branding By User Experience
In this method the customer is the most important component of the brand. Brand managers focus on service design and usability, which are at the very core of these experiences, to drive brand strategy.
Branding By Self Expression
In this method, marketers place the role of brand building as a collaboration with their customers. Marketers innovate new meanings rather than products. Customers are actively participating in creating the meanings associated with the brand that are a reflection or a symbolic representation of their own personal identity or inner self.